More value for the members you have
Your current subscribers and members are the first audience. A guide that's fresh every morning and genuinely easy to use gives them another reason to open your site, every week.
A weekly habit on your site
Event guides for Twin Cities media
Give your audience a reason to come back every week.
Highfive runs a curated guide to everything happening in the Twin Cities, on your site and in your brand. Guides built around your audience, search that understands plain questions, and nothing for your team to maintain.
- 6,000+ Twin Cities events, updated every day
- In your brand, on your site
- Live in under 2 weeks
Real users, unprompted
Imagine your readers saying this.
Unedited comments about our platform in the past 30 days.
What our event guides do for you
Delight the members you have. Reach new ones every time they share.
Every shared event is a new reader
Sharing events is one of the main ways people use our platform. Every text, post and group-chat link points back to your site, sent by someone who already trusts you.
Members become advocates
Turn first-time visitors into members
A premium discovery experience, a weekly picks email and saved events give new visitors another reason to sign up, subscribe or give.
More sign-ups, every week
BUILT FOR YOUR BRAND
Customized to your brand, without taking time from your team.
Your audience gets an events guide curated for them. You get a premium events guide that builds brand equity with every visit, and turns every shared event into a link back to your site. We handle the setup and the upkeep.
Built for phones first. Fast, thumb-friendly and native on mobile, not a desktop calendar squeezed onto a small screen.We match your look and feel while retaining the core experience users love. Navigation and curated guides are yours to shape, because that's where your brand's voice comes through. * Sample outlets are fictional; events and photos are real Twin Cities listings.
Why it works so well.
We rethought local event discovery from the ground up, and your readers will notice the first time they use it. Next to a typical events calendar, there's no comparison.
Weekend picks, date night, kids and family, local music. Real guides built around your audience, refreshed every day.
We built a truly plain-language event search, and it works. Ask "free things to do with kids on sat in mpls" and get robust results, sorted by time. Next to keyword search, it's night and day.
A page for every city, neighborhood and venue, each showing what's going on there, searchable and filterable by date.
Search results, guides and daily picks all open on a map, filterable by day, so readers can browse what's near them.
Every listing is filled in with who it's for, price, free, indoor or outdoor and neighborhood, so filters return trustworthy answers.
Embed newsletter capture forms to send weekly event guides that grow your subscriber list. Sign-ups go straight into your existing newsletter.
Promoters can buy clearly labeled placement in your guide. You keep 100% of the revenue.
The engine behind it
Hand-built, and better every week.
Other event calendars run on the same ticketing feeds and promoter submissions. Highfive is hand-built from scratch: we chose every source and every venue ourselves, and every listing is checked, placed and described. It isn't a static list. New sources and venues are added every week, so the guide keeps getting better.
- 01
Hand-picked sources
Libraries, park systems, theaters, museums, breweries, neighborhood groups and ticketing platforms. Each one chosen by us, each with a connector built for how that site publishes its calendar, with new sources added every week.
source: "Arlington Hills Library"
parser: BiblioCommons · daily - 02
A local venue map
Every venue resolved to the right building, room and neighborhood, so "the Parkway" means the theater on Chicago Ave in Nokomis, not a generic Minneapolis pin.
venue: "The Parkway Theater"
→ Nokomis · 44.916, -93.263 - 03
Context on every listing
Each event is read for the details people care about: who it's for, free or ticketed, RSVP or walk-in, how long a run lasts and when it closes, indoor or outdoor, and the neighborhood, plus a plain-language summary. Gaps are backfilled from the venue and source.
"Into the Burrow" · Mixed Blood
for: all ages · free · RSVP
run: 6 shows · closes Sun
setting: indoor · Cedar-Riverside - 04
Reconciled every morning
The same show listed by three sites becomes one listing. Multi-day runs collapse into one, conflicting times resolve to the most reliable source, and canceled or past events come down.
3 listings → 1 · run: Fri–Sun
status: verified 6:02 AM - 05
Curated like a great list
Feeds, guides and search results are tuned to be relevant, distinctive and a little surprising, so every list reads like a friend's picks, not a spreadsheet summary.
guide: "Kids & Family"
tuned for: relevant · distinctive
refreshed: every morning
How it works
Up and running in under 2 weeks.
- Days 1–3The Weekend Guide✓Kids & Family✓Neighborhoods✓Date Night✓
We curate content for your audience
Based on feedback from your team, we choose the guides, neighborhoods and features that fit your readers and your goals.
-
Week 1
We match your brand
Your header, type, colors and navigation, built from your existing design system. Your team previews it before anything goes live.
- Week 2<!-- Highfive guide -->
<script
src="highfive.events/embed.js"
data-partner="your-outlet">
</script>Implemented on your site
We hand your web team a simple embed code for any page on your site. One copy and paste, and it's live for your audience.
- OngoingLiveUpdated this morningFresh listings✓Curated guides✓Quality checks✓
We run it, every day
Fresh events and venues, guide updates, quality checks and design improvements are all handled for you. No staff time and no maintenance on your end.
What you get
More visits. More sign-ups. Readers who keep coming back.
Fresh content every day
New events and venues, curated guides update daily, so there's always a reason to come back.
Email subscribers
A weekly event guides email from your brand grows your list every week and adds more value for your audience.
Revenue from sponsored listings
Promoters buy sponsored placement on your guide. You keep 100% of the revenue.
0 hours of staff time
We run it end to end. Your editors can still shape content direction and guides if desired.
Founding partners
Event discovery is changing. Lead it in the Twin Cities.
Audiences now expect to ask a question and get a trustworthy answer. The partners who launch first set that standard for their readers. Founding partners get a discounted first-year rate, every rate is locked for 12 months, and early partners help shape what we build next. Book a 20-minute walkthrough and we'll show you a demo in your brand.
Discounted founding rateRate locked for 12 monthsYou keep 100% of sponsored listing revenueNo staff time required
JR
Jon Reynolds
Founder, Highfive
Prefer email?
jon@highfive.events